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Digital Marketing Essentials Program

Experience & Completion Certificate from Edjamon
Access to all program material and tool
Hurry! Limited seats available

Digital Marketing Essentials Program

Master SEO, Paid Ads (PPC), Social Media Marketing, and Analytics by executing hands-on, end-to-end campaigns. Become job-ready in 3 months with a capstone project and dedicated placement support.

About This Course

This intensive 3-month program focuses on practical, hands-on execution of digital marketing campaigns across all major channels. You will master tools like Google Analytics, SEMrush, Facebook/Google Ads, and Mailchimp. The program culminates in a full digital marketing capstone campaign for a real or simulated business, focusing on measurable KPIs and reporting.

What You Will Learn

Develop a complete digital marketing strategy
Perform SEO audits and implement on-page and off-page optimization
Run and optimize paid ad campaigns (PPC) on Google Ads and social platforms
Execute social media campaigns and manage content calendars
Implement email marketing automation and segmentation
Track and analyze campaign performance using Google Analytics and Google Tag Manager
Measure ROI and interpret key marketing metrics

Hands-on Projects

Apply your learning through real-world projects that build your portfolio and showcase your skills

Intermediate

SEO Optimization Project

Audit and optimize a live website (on-page, off-page) using SEMrush/Ahrefs

Technologies:

SEMrushSEO Tools
Intermediate

Google Ads Campaign Setup

Design, launch, and report on a live Google Ads campaign (Keyword targeting, ad creation)

Technologies:

Google AdsAnalytics
Intermediate

Social Media Campaign & Calendar

Create, run, and analyze campaigns on Facebook/Instagram/LinkedIn and develop a content calendar

Technologies:

Ads ManagerCanva
Intermediate

Email Marketing Automation

Set up automation workflows, segmentation, and analytics reports in Mailchimp/HubSpot

Technologies:

MailchimpHubSpot
Advanced

Capstone Project: Full Digital Marketing Strategy

Design, execute, and report on a complete end-to-end digital marketing campaign for a real/simulated business

Technologies:

Full StackAnalyticsStrategy

Unique method to make you professionally rich

Progress through our comprehensive program which makes qualified professional to earn their awards

Bronze Award
Silver Award
Gold Award
Ruby Award
Emerald Award

Bronze Award

Begin your journey with foundational skills and basic certification.

Course Curriculum

Technologies You Will Learn

Master the most in-demand tools and technologies for data analytics

Analytics: Google Analytics, Google Tag Manager

SEO Tools: SEMrush, Ahrefs, Moz

Paid Media: Google Ads, Facebook Business Suite

Social Media: Facebook, Instagram, LinkedIn Ads Manager

Email Marketing: Mailchimp, HubSpot

Content Creation: Canva, Photoshop

What Our Students Say

Hear from our students who have transformed their careers with our courses

The Digital Marketing Essentials program at Edjamon transformed my career prospects. From SEO basics to running live ad campaigns, everything was hands-on and practical. Within 3 months, I feel confident managing real-world marketing projects!

RK

Riya K.

Mumbai

I had limited knowledge of digital marketing before joining Edjamon. The structured curriculum, weekly assignments, and live campaign projects made learning smooth and effective. The capstone campaign was a true industry experience!

AS

Arjun S.

Bangalore

Edjamon’s mentorship and live project sessions set this program apart. The combination of analytics, SEO, social media, and email marketing gave me a holistic understanding. I secured my first marketing internship right after the course!

VM

Vikram M.

Chennai

Why Choose Edjamon?

Discover the difference between Edjamon and traditional learning platforms

Features & CriteriaEdJAMONOther Platforms
Hands-on Practice
Execution of full, end-to-end campaigns
May have less hands-on project work or isolated scripts
Mentorship
One-on-one guidance, live review, and personalized project feedback
Weak in mentorship, limited or less personalized feedback
Capstone Scope
Full digital marketing campaign for a real/simulated business with analytics
Fewer real client projects; limited end-to-end campaign execution
Analytics Focus
Real-time tracking using Google Analytics & Tag Manager with dashboard creation
Covers analytics, but less emphasis on real-time tracking and deep reporting

Job Roles After Program

Explore exciting career opportunities after completing this program

Digital Marketing Executive / Specialist

SEO Executive / Analyst

Social Media Manager

PPC / Ads Specialist

Content Marketing Executive

Marketing Coordinator

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Frequently Asked Questions

Find answers to common questions about the program

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Inclusions

3 months
Experience & Completion Certificate from Edjamon
Access to all program material and tool

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